UmbraCity Umbrella Share Partners with the Vancouver Convention Centre


Jamie Pitblado, Director, Business Development
UmbraCity Inc.

As part of UmbraCity’s expansion of its network of automated umbrella rental service in Downtown Vancouver, the service is now available in multiple locations in the Coal Harbour area, targeting office buildings, event venues, hotels, and tourist locations

In early 2018, UmbraCity started the quest in expansion of its service to cover Vancouverites on rainy days. As Vancouver’s weather could be unpredictable, UmbraCity aims to provide freedom for the community members to move around the city whenever and wherever without worrying about bringing an umbrella or getting drenched in the rain.

As of March 12, 2018, UmbraCity’s umbrella rental kiosks are being trialed at the Vancouver Convention Centre until the summer as an added amenity to its visitors and the community. As British Columbia’s flagship convention centre, the facility hosts more than 550 events and welcomes hundreds of thousands of attendees each year, while generating significant economic activity for the province. With this service, Convention Centre guests will be able to rent an umbrella for $3 for a 24-hour period using a convenient, self-serve kiosk located in both the Burrard and Thurlow entrances of the West building, as well as a kiosk located in the entrance of the East building.

“Since the inception of our umbrella share service, we have always considered the Vancouver Convention Centre as an ideal location given it is one of Vancouver’s most prestigious venues, and it hosts hundreds of thousands of unprepared event goers on rainy days. We are now ecstatic to partner with this iconic venue to trial our service that could further enhance the experience for guests,” says Amir Entezari, founder of UmbraCity Inc.

UmbraCity continues to grow this service in Downtown Vancouver, and invites commercial properties, offices, shopping malls, hotels, and retails in the area to join the network and make the community more livable and vibrant. As a partner of UmbraCity for Business, organizations can offer fully or partially subsidized annual UmbraCity memberships to employees, students or members as a convenient, affordable and green way to get around the city. For the current list of UmbraCity locations and partners, visit

About UmbraCity: UmbraCity is a new umbrella-share company that allows customers to borrow a high quality, wind-resistant umbrella when needed and return it at any of UmbraCity’s locations after use. It is an affordable and convenient service provided to increase sustainability and keep people sheltered from the rain as well as removing the burden of carrying an umbrella. The sharing economy offers a convenient amenity to properties without the cost and hassle of handling and tracking umbrellas, while helping the environment by reducing waste created from broken umbrellas and lost  umbrellas. UmbraCity is headquartered in Vancouver with plans to expand to other cities and countries in the near future.

For additional information, please contact Jamie Pitblado:

UmbraCity Plans First Expansion After Proven Success at UBC


UmbraCity is bringing its umbrella share solution to your rainy days across downtown Vancouver, increasing vibrancy and walkability in the community.

Through a successful roll-out at the University of British Columbia (UBC), UmbraCity has proven the incredibly high demand and its innovative smart technology. After receiving immense positive feedback, UmbraCity has geared up with scalable technology for its first phase of expansion in Vancouver.

UmbraCity is excited to bring smiles on rainy days with thousands of umbrellas and over 20 strategically placed smart umbrella rental kiosks around Vancouver’s most populated locations such as corporate buildings, campuses, and shopping districts. It is currently inviting all businesses in Downtown Vancouver to join UmbraCity in this exciting journey. The addition of kiosks will ease the lives of many through the impeccable convenience it brings to the community, keeping people covered and happy on rainy days. This expansion to Downtown Vancouver will be first of many global expansions in the next few years as UmbraCity plans to provide the world with a simple solution to those inconvenient “rain worries”.

“Umbrellas are often forgotten, broken, or simply a hassle to drag along. Our goal is to ease your frustrations and provide you with a favorable solution on a rainy day. ” Amir Entezari says, founder of UmbraCity Inc. “Our smart and simple technology is going to spread vibrancy and positivity, inviting everyone to join us in the umbrella-sharing economy that is convenient and affordable.”

UmbraCity serves to benefit businesses by offering an attractive amenity and increasing mobility and walk-in traffic on rainy days. Establishments that place a kiosk at their location enable their community members to move around freely with UmbraCity’s reliable umbrella share service. Employees, customers, and the general public can reap the benefits of this low maintenance, convenient solution, whilst contributing to UmbraCity’s sustainability initiative in reducing umbrella waste (learn more).

Host a kiosk at your location and join our network. Drop us an email at

Media Information Contact:

Umbrella Recycling Program


Did you know that over 33,000 umbrella sales are made per year in North America alone? Vancouver, also known as Raincouver, is known to eat up our umbrellas with its’ strong winds and excessive rain. This often leaves people with a broken umbrella in hand with nowhere to recycle it. Imagine the number of umbrellas that have been broken and disposed onto the landfill!


At UmbraCity, one of our core values is sustainability; we aim to minimize this umbrella-caused landfill pollution through our sharing service. UmbraCity would like to thank you for joining us in our mission!


Though our umbrellas are sturdy and wind-proof, they may still break under extreme weather conditions. But fear not! We now offer an alternative, eco-friendly option to umbrella disposal. We are launching umbrella-only recycling bins conveniently located next to our kiosks where anyone and everyone at UBC can dispose their broken umbrellas at (not just UmbraCity’s). You can always pick up one of our umbrellas after recycling your broken one with us!


How are we recycling/upcycling these umbrellas?

Umbrellas are made of various parts including fibreglass, aluminium, fabric and more. We will collect and take the umbrellas apart, then recycle them separately at different facilities.


We have great pleasure of upcycling our umbrellas with non-profit organisations such as Common Thread. Common Thread is a social enterprise that creates jobs for people with barriers to employment. They recycle materials such as our umbrella parts, turning them into different reusable products! By recycling your umbrella, you are not only helping the environment, but are also creating jobs for people in need.


Our belief in corporate social responsibility drives our every action in adding value to the community and the environment. We are always on a lookout for organizations we can team up with to help our community! Please contact us at for any enquiries.

Hello UBC Vancouver!

umbraCity is excited to launch its first service at the University of British Columbia in September 2015. umbraCity is a free umbrella sharing service. Say goodbye to the days when you have to carry an umbrella all day for the slight chance of showers later on, or worse, when you are soaked wet outside without an umbrella! With umbraCity, you can have an umbrella whenever you want, wherever you want.

Please visit our website to find a kiosk near you at UBC.