Effective Date: March 1st, 2017


UmbraCity Inc.

Privacy Notice

UmbraCity Innovations Inc. (“UmbraCity”) takes privacy seriously. We are committed to transparency in the collection and use of your personal information. The Privacy Notice below describes how we use personal information, and the circumstances under which we may share this information. This Privacy Notice applies to the privacy practices of UmbraCity on its website, located at https://umbracity.com, and to our umbrella-sharing kiosk services.

Collection and Use of Personal Information

Information You Provide to Us

  • User Registration – Website:

Users may find and share umbrellas using our kiosks and website. We collect certain personal information if you register using our website, such as your:

  • name and city;
  • telephone number;
  • email address and 4 digit pin;
  • organization or institution (e.g., university attended);
  • internet protocol (IP) addresses; and
  • payment card information.

You may also choose to provide certain additional demographic information such as your gender and age range. We use this information to process your registration and to send you an SMS text message with a PIN to provide access to our umbrella sharing services, as well as to improve our service offering.

If our services are not available in your area, we may collect certain personal information about you when you register on our website including your:

  • name and city;
  • email address;
  • gender; and
  • age range.

We use this information to confirm your identity and to provide you with updates regarding our services in your location.

  • User Registration – Kiosk:

If you register using one of our kiosks, we collect certain personal information about you, including your:

  • name;
  • telephone number; and
  • payment card information.

We use this information to process your registration and to send you an SMS text message with a PIN to provide access to our umbrella sharing services.

  • [User Registration – Social Media:

In registering for an account (or after registration), you can choose to provide your Facebook or Google+ (“Social Media”) login information and password. If you do so, you authorize us to access certain Social Media account information (consistent with your Social Media privacy settings), including but not limited to your profile information, full name, username, friend/contact lists, email address, full physical address, age or date of birth, and profession. This information will be used to send customized marketing communications to your email address and Social Media platform.]

  • Marketing Communications:

We may collect and use your personal information, including your name and email address to send you email, text messages and other communications regarding updates, promotions and other information regarding UmbraCity and our partners.

You can opt out of receiving marketing emails from us using the opt-out or “unsubscribe” instructions provided in the communication. Alternatively, you may contact our Privacy Officer at privacy@umbracity.com.

  • Contact Us:

When you contact us with a comment or question, we collect the information you provide such as your name and email address, along with additional information that we may need to help us promptly respond to your inquiry. We retain this information to assist you in the future and to improve our customer service and service offerings. We also use personal information to establish and manage our relationship with you and provide quality service.

Information We Collect Automatically

We and our third party service providers, including Google Analytics, collect, process, store and analyze information obtained from your browser when you visit our website, including IP address, device identifiers, browser characteristics, operating system details, language preferences, referring URLs, length of visits, and pages viewed. We also use “cookies” or other tools that track, measure and analyze the behaviors and usage patterns of visitors to the UmbraCity website. We use this information to help us understand how visitors engage with the UmbraCity website and to improve our visitors’ experience.

A cookie is a tiny element of data that the UmbraCity website can send to your browser, which may then be stored on your computer or mobile device so we can recognize you when you return. We use cookies for analytics purposes as well as for certain features of the UmbraCity website. You may set your web browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from the UmbraCity website, you may not be able to take advantage of all of the features of our website.

You can obtain additional information on Google Analytics’ collection and processing of data and data privacy and security, including how to learn more about opting out of Google Analytics’ data collection.

Sharing of Personal Information

Except as set forth in this Privacy Notice and as required or permitted by law, we do not sell or share your personal information with third parties without your consent.

Service Providers

Your personal information may be transferred (or otherwise made available) to our affiliates and other third parties who provide services on our behalf. We use third parties to host and manage our website, and to handle payment processing. Our service providers are given the information they need to perform their designated functions, and are not authorized to use or disclose personal information for their own marketing or other purposes.

Your personal information may be maintained and processed by us, our affiliates and other third party service providers in the US or other jurisdictions. In the event that personal information is transferred to the US or other foreign jurisdiction, it will be subject to the laws of that jurisdiction and may be disclosed to or accessed by the courts, law enforcement and governmental authorities in accordance with those laws.

Third Parties

UmbraCity collects anonymized, aggregate information about its users including usage patterns for our services. UmbraCity may share such anonymous, aggregated information with third parties.

Legal and Compliance

We and our service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian, US or other law or legal process. Your personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspect loss or harm to persons or property.

Sale of Business

Personal information may be provided to third parties in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of UmbraCity or as part of a corporate reorganization or stock sale or other change in corporate control, including for the purpose of determining whether to proceed or continue with such transaction or business relationship.

Safeguarding and Retention of Personal Information

We have implemented reasonable administrative, technical and physical measures in an effort to safeguard the personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. We restrict access to your personal information on a need-to-know basis to employees and authorized service providers who require access to fulfill their job requirements.

We have personal information retention processes designed to retain personal information for no longer than necessary for the purposes stated above or to otherwise meet legal requirements.

Access to Personal Information

You have the right to access, update and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in other personal information we have in our custody or control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

Additional Information

Third Party Websites

The site may contain links to other websites that are not owned or controlled by us. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other websites. When you click on such a link, you will leave our service and go to another site. During this process, another entity may collect personal information from you.

Updates to the Privacy Notice

We may update this Privacy Notice to reflect changes to our privacy practices. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us

UmbraCity welcomes your comments and questions regarding this Privacy Notice and the use of your personal information. If you have questions or concerns please contact our Privacy Officer: